利用 Web3 激勵(lì)健身行為改變 — Sweat Economy 聯(lián)合創(chuàng)始人 Oleg Fomenko

每年的開(kāi)始都提供了新開(kāi)始的機(jī)會(huì)。

許多人一開(kāi)始就希望去健身房、定期鍛煉，或者多走路而不是開(kāi)車。

可悲的是，據(jù)估計(jì)，美國(guó)人平均只需要七周的時(shí)間就會(huì)失去動(dòng)力并放棄新年的健康目標(biāo)。

以下是Sweat Economy聯(lián)合創(chuàng)始人Oleg Fomenko撰寫(xiě)的觀點(diǎn)社論。

那么問(wèn)題來(lái)了：個(gè)人如何才能全年保持鍛煉并維持與健康相關(guān)的決心的動(dòng)力？

我認(rèn)為，迫切需要重新思考這些任務(wù)背后的動(dòng)機(jī)，以及我們?nèi)绾翁峁└玫奶娲桨竵?lái)幫助您全年忠于自己的目標(biāo)。

動(dòng)機(jī)的局限性

為什么我們不能堅(jiān)持我們的計(jì)劃并年復(fù)一年地變得更加活躍和健康？

答案不是時(shí)間、金錢(qián)或動(dòng)力。

答案是，你正在與最強(qiáng)大的對(duì)手——自然本身作斗爭(zhēng)。

大自然不希望我們活躍。

大自然讓我們生存下來(lái)，這意味著我們經(jīng)過(guò)優(yōu)化可以保存卡路里而不是消耗它們。

大自然是如此堅(jiān)定地認(rèn)為這是一個(gè)優(yōu)先事項(xiàng)，以至于它給了我們“當(dāng)前偏見(jiàn)”——一種行為特征，專注于此時(shí)此地的回報(bào)和風(fēng)險(xiǎn)，而忽視了那些會(huì)給我們帶來(lái)長(zhǎng)期優(yōu)勢(shì)的行動(dòng)，比如健康和健康。健康。

這就是為什么你在兩三周后就放棄了。

這些好處很難被注意到，因此不會(huì)激勵(lì)我們。

因此，下次當(dāng)您發(fā)現(xiàn)自己因無(wú)法實(shí)現(xiàn)計(jì)劃和期望而感到沮喪時(shí)，請(qǐng)記住您正在處理的問(wèn)題并改變解決此問(wèn)題的方式。

Thankfully, nature also points us to the only way to solve the challenge of “Present Bias”—it is called “instant gratification”. How can we create instant gratification for physical movement? It’s simple. We create the most basic reward for the lowest unit of physical activity accessible to nearly everyone—physical steps. This is where technology can help—step validators like the Sweatcoin app can track a user’s steps with its built-in sophisticated system that allows it to confirm if one’s movement is genuine and reward every genuine step you take with a token. This creates a sense of instant gratification for every step you take and turns steps from an activity that nature tries to limit into an activity that nature tells you to do more of. And voila—with one move we are starting to use nature’s programming to make you more active.

Leveraging Web3 to Enhance Motivation

And how does Web3 fit into this picture? Well, by combining access to real-time movement data of billions of people due to the ubiquitous use of mobile phones with movement verification systems and blockchain’s ability to tokenize the data, we now have the technology to create a new asset class—tokenized physical movement.

But how valuable is this new asset? A few years ago some people doubted if physical movement had any value at all, but now there is a unanimous understanding that physical activity is indeed valuable. Not just for you and your loved ones, but also for healthcare providers, insurers, employers, and ultimately, governments and the global economy. Physical activity is not only able to keep you fit and healthy but also improves your mood and productivity. It reduces absenteeism, healthcare costs, and insurance risks while extending your health span and lifespan. There are a lot of parties that benefit from your physical activity—you, of course, but also your family, your healthcare provider, your employer, your insurer, and ultimately, the country where you live and pay taxes. Also, with longer healthspans and economically active lives, people will generate higher tax revenues. Everyone wins!

What is curious about the above is that these characteristics make physical activity very similar to paying attention. The acts of paying attention and being physically active have a lot in common. Both actions are beneficial to you. Without paying attention, you cannot acquire new information, learn, or be creative. Equally, we need to be physically active to keep our bodies fit and healthy and our minds sharp. Secondly, both actions are beneficial to third parties who are prepared to pay for them. In the case of attention, the most obvious answer is advertisers. In the case of physical activity, it is healthcare providers such as the NHS in the UK, insurers, employers, and, of course, national governments. Finally, both activities are scarce. Humans have very limited capacity for paying attention and limited time and energy for physical activity.

注意力和身體活動(dòng)之間的這些相似之處促進(jìn)了我們對(duì)新時(shí)代的理解，在這個(gè)新時(shí)代，我們的運(yùn)動(dòng)和身體活動(dòng)以新穎的方式產(chǎn)生有形價(jià)值，從而創(chuàng)造了“運(yùn)動(dòng)經(jīng)濟(jì)”。

運(yùn)動(dòng)經(jīng)濟(jì)

在過(guò)去的 150 年里，人類成功地建立了一個(gè)完整的“注意力經(jīng)濟(jì)”，專注于將你的注意力貨幣化，據(jù)估計(jì)僅在美國(guó)就價(jià)值 7 萬(wàn)億美元！

然而，“注意力經(jīng)濟(jì)”存在令人難以置信的缺陷和侵入性，用戶在不透明的數(shù)字市場(chǎng)上以最高價(jià)格出售他們的數(shù)據(jù)、內(nèi)容和注意力，而自己卻沒(méi)有獲得任何補(bǔ)償。

但通過(guò)利用區(qū)塊鏈技術(shù)，“運(yùn)動(dòng)經(jīng)濟(jì)”可以實(shí)現(xiàn)體力活動(dòng)的代幣化，從而將其價(jià)值作為一種易于交換的資產(chǎn)。

圍繞代幣化的身體活動(dòng)建立“運(yùn)動(dòng)經(jīng)濟(jì)”還有另一個(gè)巨大的優(yōu)勢(shì)，因?yàn)樗恕白⒁饬?jīng)濟(jì)”的巨大低效率。

例如，由于我們?nèi)狈⒆⒁饬?biāo)記化的能力，人類被迫發(fā)明一種復(fù)雜的價(jià)值交換機(jī)制，向用戶提供免費(fèi)產(chǎn)品以換取他們的注意力。

這種低效率催生了“大型科技公司”，它們?cè)跒樽约簞?chuàng)造極其有利可圖的商業(yè)模式的同時(shí)，充分利用了人們注意力的價(jià)值。

另一方面，通過(guò)對(duì)身體活動(dòng)進(jìn)行代幣化并使您能夠與其他方進(jìn)行交換，它可以確保個(gè)人產(chǎn)生的大部分價(jià)值最終落入您的口袋。

這是一個(gè)令人難以置信的時(shí)代，我們可以構(gòu)建的不是一個(gè)產(chǎn)品，不是一個(gè)細(xì)分市場(chǎng)，而是一個(gè)完整的經(jīng)濟(jì)體——個(gè)人成為其回報(bào)和盈余的受益者。

為用戶步數(shù)建立公允價(jià)值的路徑并不簡(jiǎn)單，但隨著“運(yùn)動(dòng)經(jīng)濟(jì)”基礎(chǔ)的構(gòu)建，這將成為必然。