《最終幻想 XVI》對于史克威爾艾尼克斯來說是一款大型游戲。
首先我祝大家新年快樂。
2023 年,人們的生活出現(xiàn)了好轉,這要歸功于新冠肺炎 (COVID-19) 疫情在肆虐了這么久之后已基本平息,并且取消了由此引發(fā)的限制。
與此同時,2023年也是動蕩的一年,地緣政治風險加劇,通脹急劇上升,部分原因是各國央行為應對疫情而采取的貨幣政策舉措。
各地區(qū)、國家,甚至我們個人都發(fā)現(xiàn)自己正處于一個轉型時期,世界正在努力建立大流行后的“新常態(tài)”。
隨著整個社會不確定性的增加,我們定位核心業(yè)務的數(shù)字娛樂領域也在發(fā)生變化。
2023 年,我們看到多個領域發(fā)布了引人注目的產品和服務,而新興技術的商業(yè)化和采用似乎更加遙遠。
這些產品的潛力也比以往任何時候都吸引了更多的關注。
例如,雖然擴展現(xiàn)實 (XR) 領域之前主要圍繞元宇宙和其他虛擬空間的業(yè)務應用程序開發(fā),但到 2023 年,許多將虛擬空間與現(xiàn)實世界融合的新服務興起。
一個典型的例子是建筑行業(yè),以前在其業(yè)務中對 XR 的集成有限,現(xiàn)在開始越來越多地采用這些技術,因為它們能夠將現(xiàn)實世界的建筑結構轉換為數(shù)據,這一過程也得益于廣泛使用商用無人機。
在數(shù)字娛樂領域,重點是開拓新內容的開發(fā),隨著能夠使用虛擬現(xiàn)實(VR)提供更加身臨其境、更加真實的體驗的設備上市,數(shù)字內容本身的體驗價值急劇增加。 )和增強現(xiàn)實(AR)。
下一步將是將這些技術應用于融合現(xiàn)實和虛擬世界的新內容形式。
Artificial intelligence (AI) and its potential implications had for some time largely been subjects of academic debate. However, the introduction of ChatGPT, which allows anyone to easily produce writing or translations or to engage in text-based dialogue, sparked the rapid spread of generative AIs. Its release made it apparent that the applicability of generative AI was by no means limited to text, and the subsequent months saw a quick succession of launches of new services and content that expanded generative AI into a variety of domains with close ties to digital entertainment, including images, video, and music. I believe that generative AI has the potential not only to reshape what we create, but also to fundamentally change the processes by which we create, including programming.
As such, 2023 was a year of numerous innovations in the realm of digital entertainment. It was also a milestone year for the SQUARE ENIX GROUP in that we both celebrated our 20th anniversary and also set forth on a new path under the management team that I head.
Since assuming the roles of president and representative director of Square Enix Holdings in June 2023, I have worked to reassess our entire Group. Customers, shareholders, investors, employees, and other stakeholders have generously shared their time and insights on numerous occasions to help me do so. These insights have assisted me in identifying the direction we should take to achieve further growth and in beginning to lay the groundwork to make that a reality.
In our Digital Entertainment business, we are working to strengthen both our content development and publishing capabilities.
On the content development side, we are working not only to vet our existing pipeline of titles under development, but also to put the capabilities in place to ensure that development efforts that have yet to begin result in products and services that meet the expectations of our customers more than ever before. Specifically, we have begun optimizing our resource allocation across our entire development chain in order to accelerate an effort that was already underway to strengthen our internal development capabilities. We are also expanding knowledge sharing with the goal of standardizing our processes and enhancing our efficiency.
On the publishing side, which consists of our sales and marketing functions, we are working to enable greater global collaboration and to promote the shift to digital. By sharing information within our Group on the features unique to different geographical markets and on the best practices for addressing them, we are bolstering our publishing capabilities globally. We see this as an effective means not only to maximize our sales of new titles, but also to deliver our rich back catalog to more customers and in turn to expand the fan base for our Group’s intellectual properties (IPs).
We are also working to put organizational structures in place that will enable closer collaboration between our content development and publishing functions. Our goal is to strike a balance between a product-oriented and a market-oriented approach so that we are able to share customer views with our content development team and thereby create content that makes our customers even happier than ever before.
We also intend to be aggressive in applying AI and other cutting-edge technologies to both our content development and our publishing functions. In the short term, our goal will be to enhance our development productivity and achieve greater sophistication in our marketing efforts. In the longer term, we hope to leverage those technologies to create new forms of content for consumers, as we believe that technological innovation represents business opportunities.
With a focus on comics, our publication business provides content spanning a wide range of genres in both digital and printed formats. Our amusement business meanwhile provides real-world entertainment, primarily through its Taito Station amusement facilities. Both businesses enable us to reach broad customer segments beyond those that engage with our digital entertainment business, thus bolstering awareness of our group. They help us to convey the appeal of our content in a more mult